Today I have been mostly looking at the creation of my brochures and flyers for my new enterprise.
Although I contend that my business idea is ground-breaking, unique and superb, I am aware that I am in the financial services sector. That means my promotional material seemingly needs to have someone contentedly swinging on a hammock, ideally with the brim of a straw hat obscuring most of the face (but you can see that the person is smiling).
I looked at the collateral of 10 leading financial services providers and 4 of them had a hammock in there. So if I want to be truly independent, I need to avoid the hammock imagery because everyone's at it.
In a way, it's an odd image to portray. The person in the photo might be homeless and drunk, with just a hammock and a straw hat to his name, for all I know.
This shows that the Financial Services industry is very conservative sector.
I will concede that it is difficult to convey something abstract like financial health and safety at work with images - but I am going to give it a try without hammocks, deckchairs, sunsets or beach scenes.
*Which 80s pop band am I referencing here? - if you know the answer, leave a comment and I will send you a prize.
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